MEDIA CONSULTING & STRATEGY
Brainstorm Creative Agency | 2022 – Present
Owner
- Brand & Audience Strategy: Executed multiplatform content development and audience engagement campaigns for media and commercial clients
- Media Production: Managed narrative development, digital messaging, and creative direction to elevate brand identity and reach
BROADCASTING
WTXF FOX Philly | 2018 – 2021
AM / PM Weekend Meteorologist
- Led multiplatform coverage - severe, tropical, & winter weather events
- Co-hosted Good Day Philadelphia Weekend and filled in on weekdays
WGNO ABC NOLA | 2012 – 2015
Chief Meteorologist / Host / Features
- Led multiplatform coverage - severe & tropical events
- Regularly created and delivered live and taped field segments
- Hosted the News with A Twist weekend program
WPMT FOX York, PA | 2010 – 2012
Morning Meteorologist / Host
- Successfully turned it into the #1 local morning show
- Led multiplatform coverage - severe, tropical, & winter weather events
- Conducted in-studio and live satellite interviews
- Hosted a weekly sales segment called Just Pay Half
- Created Facebook Fan Shout-Outs to drive real-time engagement
- Coached co-workers on their on-camera performance
WFTX FOX Ft. Myers | 2006 – 2010
Morning Meteorologist / Host / Features
- Successfully turned a brand-new show into the #1 local morning show
- Led wall-to-wall severe weather & tropical forecasting coverage
- Interviewed guests, read entertainment stories, interacted with live feature reporter
- Created an AP award-winning feature series, Jeff’s Jobs
KMEG CBS Sioux City | 2005 – 2006
Morning / Noon Meteorologist
- Received an Emmy Nomination for Best Daytime Newscast
- Led wall-to-wall severe weather coverage & winter weather events
- Created a meteorology presentation for elementary school visits
- Coached co-workers on their on-camera performance
LICENSES
- FAA Private Pilot Certificate – SEL
EDUCATION
BS Geosciences – Meteorology
Mississippi State University
BA Communications – Radio / TV / Film
Rowan University
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